Section outline

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    DIGITAL ENTREPRENEURSHIP

    Welcome to the online course on Digital Entrepreneurship!  

    The aim of this course is to support you in the development of your personal digital entrepreneurial skillset. Digital entrepreneurship encompasses all kinds of businesses that operate (partially) online, such as e-commerce, content creation (blogs, vlogs, etc.), freelancing and many more. This course is designed to introduce you to the concept, benefits, opportunities and challenges of digital entrepreneurship, and to guide you through the process of starting your own digital business. You will also learn how to create and manage digital content and products that will attract and satisfy your customers. 

    This course consists of three modules, each covering a different aspect of digital entrepreneurship. Here is a brief overview of what you will learn in each module: 

    • Module A - General Introduction : What is Digital Entrepreneurship? In this module, you will learn what digital entrepreneurship is, how it differs from traditional entrepreneurship, and what types of digital entrepreneurship exist. You will also explore the advantages and disadvantages of becoming a digital entrepreneur and see some examples of successful digital entrepreneurs from different sectors and countries. 

    • Module B - How To Start Your Own Digital Business? In this module, you will learn the key steps and skills for starting a digital business, from developing a business plan and an e-commerce strategy, to finding financial support, to choosing a web developer and a business type. You will also learn about the complexity of cross-border e-commerce, and what makes a successful digital business.  

    • Module C - Your Offer: Digital Content and Product Creation. In this module, you will learn how to create and manage a good business website, from choosing a domain name and a website design, to optimizing your website for search engines and user experience, to complying with the GDPR regulations. You will also learn how to develop and distribute digital content and products, from choosing the right types and formats of content, to creating a content plan and a social media strategy.  

    By the end of this course, you will be able to: 

    • Define and explain the concept and types of digital entrepreneurship. 
    • Identify and evaluate the benefits, opportunities and challenges of digital entrepreneurship 
    • Compare and contrast digital entrepreneurship and traditional entrepreneurship
    • Recognize and analyze the examples of successful digital entrepreneurs 
    • Know the key steps and skills for starting a digital business
    • Develop a business plan for a digital business 
    • Choose a web developer and a business type for a digital business 
    • Create and manage a good business website 
    • Optimize your website for user experience 
    • Grasp the importance of the GDPR regulations 
    • Develop and distribute digital content and products 
    • Create a content plan and a social media strategy 
    • Find tools to measure your content performance 


    The creation of this module is based on a combination of the     EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey. 

    List of key competences from EntreComp associated with this course: 

    • 1.1 Spotting opportunities   
    • 1.2 Creativity 
    • 1.3 Vision 
    • 1.4 Valuing ideas 
    • 2.1 Self-awareness & self-efficacy 
    • 2.4 Financial & economic literacy 
    • 3.2 Planning & management 
    • 3.3 Coping with ambiguity, uncertainty & risk 

    List of key competences from DigComp associated with this course: 

    • 1.1 Browsing, searching and filtering data, information and digital content 
    • 1.2 Evaluating data, information and digital content 
    • 1.3 Managing data, information and digital content 
    • 2.1 Interacting through digital technologies 
    • 2.2 Sharing through digital technologies 
    • 2.3 Engaging in citizenship through digital technologies 
    • 2.6 Managing digital identity 
    • 3.1 Developing digital content 
    • 4.2 Protecting personal data and privacy 





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    • Course Introduction Page
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    • Trainers' Guide - Overview Page
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