Section outline

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    General

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    INTRO

    [header type="light" title="WELCOME AND INTRODUCTION" image=""][/header]

    DIGITAL ENTREPRENEURSHIP

    Welcome to the online course on Digital Entrepreneurship!  

    The aim of this course is to support you in the development of your personal digital entrepreneurial skillset. Digital entrepreneurship encompasses all kinds of businesses that operate (partially) online, such as e-commerce, content creation (blogs, vlogs, etc.), freelancing and many more. This course is designed to introduce you to the concept, benefits, opportunities and challenges of digital entrepreneurship, and to guide you through the process of starting your own digital business. You will also learn how to create and manage digital content and products that will attract and satisfy your customers. 

    This course consists of three modules, each covering a different aspect of digital entrepreneurship. Here is a brief overview of what you will learn in each module: 

    • Module A - General Introduction : What is Digital Entrepreneurship? In this module, you will learn what digital entrepreneurship is, how it differs from traditional entrepreneurship, and what types of digital entrepreneurship exist. You will also explore the advantages and disadvantages of becoming a digital entrepreneur and see some examples of successful digital entrepreneurs from different sectors and countries. 

    • Module B - How To Start Your Own Digital Business? In this module, you will learn the key steps and skills for starting a digital business, from developing a business plan and an e-commerce strategy, to finding financial support, to choosing a web developer and a business type. You will also learn about the complexity of cross-border e-commerce, and what makes a successful digital business.  

    • Module C - Your Offer: Digital Content and Product Creation. In this module, you will learn how to create and manage a good business website, from choosing a domain name and a website design, to optimizing your website for search engines and user experience, to complying with the GDPR regulations. You will also learn how to develop and distribute digital content and products, from choosing the right types and formats of content, to creating a content plan and a social media strategy.  

    By the end of this course, you will be able to: 

    • Define and explain the concept and types of digital entrepreneurship. 
    • Identify and evaluate the benefits, opportunities and challenges of digital entrepreneurship 
    • Compare and contrast digital entrepreneurship and traditional entrepreneurship
    • Recognize and analyze the examples of successful digital entrepreneurs 
    • Know the key steps and skills for starting a digital business
    • Develop a business plan for a digital business 
    • Choose a web developer and a business type for a digital business 
    • Create and manage a good business website 
    • Optimize your website for user experience 
    • Grasp the importance of the GDPR regulations 
    • Develop and distribute digital content and products 
    • Create a content plan and a social media strategy 
    • Find tools to measure your content performance 


    The creation of this module is based on a combination of the     EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey. 

    List of key competences from EntreComp associated with this course: 

    • 1.1 Spotting opportunities   
    • 1.2 Creativity 
    • 1.3 Vision 
    • 1.4 Valuing ideas 
    • 2.1 Self-awareness & self-efficacy 
    • 2.4 Financial & economic literacy 
    • 3.2 Planning & management 
    • 3.3 Coping with ambiguity, uncertainty & risk 

    List of key competences from DigComp associated with this course: 

    • 1.1 Browsing, searching and filtering data, information and digital content 
    • 1.2 Evaluating data, information and digital content 
    • 1.3 Managing data, information and digital content 
    • 2.1 Interacting through digital technologies 
    • 2.2 Sharing through digital technologies 
    • 2.3 Engaging in citizenship through digital technologies 
    • 2.6 Managing digital identity 
    • 3.1 Developing digital content 
    • 4.2 Protecting personal data and privacy 





    • [boxes]

      [boxcontent type="2" title="COURSE PRESENTATION" icon="fa-info"]Introduction[/boxcontent]


      [/boxes]

    • Course Introduction Page
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="TRAINERS' CORNER" icon="fa-delicious"]Teaching Strategies[/boxcontent]

      [/boxes]

    • Trainers' Guide - Overview Page
      Students must
      View
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    Module A

    [header type="light" title="GENERAL INTRODUCTION: WHAT IS DIGITAL ENTREPRENEURSHIP?" image=""][/header]

    The world is becoming more digital by the day and as an entrepreneur this is an opportunity that you cannot let pass unnoticed. In this module, you will learn about the definition, history, types, and characteristics of digital entrepreneurship. You will also explore the benefits, opportunities, challenges, and examples of becoming a digital entrepreneur in the 21st century.

    By the end of this module, you will be able to:

    • Explain what digital entrepreneurship is and how it differs from traditional entrepreneurship
    • Identify the different types of digital entrepreneurship and their features
    • Recognize the advantages and disadvantages of being a digital entrepreneur
    • Observe opportunities and challenges in digital entrepreneurship
    • Evaluate the success stories of some of the top digital entrepreneurs in the world


    List of key competencies relevant for this module:

    The creation of this module is based on a combination of the EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey.

    List of key competences from EntreComp associated with this module:

    • 1.1 Spotting opportunities 
    • 1.2 Creativity
    • 1.3 Vision
    • 1.4 Valuing ideas


    List of key competences from DigComp associated with this module:

    • 2.2 sharing through digital technologies

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    Module B

    [header type="light" title="HOW TO START YOUR OWN DIGITAL BUSINESS?" image=""][/header]

    This module provides a guide to the essential steps needed to start a successful digital business. You will an understanding of critical aspects such as business planning, e-commerce strategy, financial planning, support measures, web development, and business type selection. The module emphasizes practical considerations, strategic thinking and the development of the necessary skills to effectively start and manage a digital business.

    You will learn:

    • The importance of thorough preparation for a successful launch
    • Develop a business plan aligned with common objectives.
    • Formulate a clear e-commerce strategy for enhanced online presence.
    • Recognize the importance of collaborating with external specialists.
    • Complexities in selling beyond borders.
    • Understanding the online business types

    The creation of this module is based on a combination of the EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey.

    List of key competences from EntreComp associated with this module:

    • 1.1 Spotting opportunities 
    • 1.2 Creativity
    • 1.3 Vision
    • 1.4 Valuing ideas
    • 2.1 Self-awareness & self-efficacy
    • 2.4 Financial & economic literacy
    • 3.2 Planning & Management
    • 3.3 Coping with ambiguity, uncertainty & risk

    List of key competences from DigComp associated with this module:

    • 1.1 Browsing, searching and filtering data, information and digital content
    • 2.1 Interacting through digital technologies
    • 2.2 Sharing through digital technologies


    • Module 2 - Ice-breaking Activity H5P
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="TRAINERS' CORNER" icon="fa-delicious"]Teaching Strategies[/boxcontent]

      [/boxes]

    • Module 2 - Trainers' corner Page
      Students must
      View


    • [boxes]

      [boxcontent type="2" title="EXPLORE" icon="fa-graduation-cap"]Module Resources[/boxcontent]

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    • 01-7 Key Steps For Starting a Digital Business Page
      Students must
      View
    • 02-Necessary Basic Skills For Starting a Digital Business Page
      Students must
      View
    • Case Study: Business Plan Page
      Students must
      View


    • [boxes]

      [boxcontent type="2" title="APPLY" icon="fa-cogs"]Hands-on Activity[/boxcontent]

      [/boxes]

    • Assignment : Business Plan
      Students must
      Make a submission


    • [boxes]

      [boxcontent type="2" title="TEST" icon="fa-check"]Module Assessment[/boxcontent]

      [/boxes]

    • Module 2 - Quiz
      Students must
      Receive a grade
      Receive a passing grade
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    Module C

    [header type="light" title="YOUR OFFER: DIGITAL CONTENT AND PRODUCT CREATION" image=""][/header]

    In this module, you will learn how to create and present your offer to the online world. You will discover the basics of a good business website, such as choosing your domain name, building your website, making it user friendly, and complying with GDPR. You will also explore the different types of digital content and how to develop a content plan and a social media strategy. Finally, you will see a case study of a successful digital product launch: Typology Paris’ Tinted Lip Oil.

    You will learn:

    • Building a website with attention to structure, design, and user-friendliness.
    • Grasp the significance of GDPR in website development.
    • Understand how SEO impacts website traffic and visibility.
    • Implement best practices for creating a user-friendly website.
    • Recognize various types of content and create a content plan.
    • Recognize different social media platforms and their characteristics.
    • Identify key success factors for an effective social media presence.
    • Apply the acquired knowledge to develop a comprehensive digital content strategy

    The creation of this module is based on a combination of the EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey.

    List of key competences from EntreComp associated with this module:

    • 1.1 Spotting opportunities 
    • 1.2 Creativity
    • 1.3 Vision
    • 1.4 Valuing ideas
    • 2.1 Self-awareness & self-efficacy
    • 3.2 Planning & Management
    • 3.3 Coping with ambiguity, uncertainty & risk

    List of key competences from DigComp associated with this module:

    • 1.1 Browsing, searching and filtering data, information and digital content
    • 1.2 Evaluating data, information and digital content
    • 1.3 Managing data, information and digital content
    • 2.1 Interacting through digital technologies
    • 2.2 Sharing through digital technologies
    • 2.3 Engaging in citizenship through digital technologies
    • 2.6 Managing digital identity
    • 3.1 Developing digital content
    • 4.2 Protecting personal data and privacy

    • Module 3 - Ice-breaking Activity H5P
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="TRAINERS' CORNER" icon="fa-delicious"]Teaching Strategies[/boxcontent]

      [/boxes]

    • Module 3 - Trainer's corner Page
      Students must
      View


    • [boxes]

      [boxcontent type="2" title="EXPLORE" icon="fa-graduation-cap"]Module Resources[/boxcontent]

      [/boxes]

    • 01-The basics of a good business website Page
      Students must
      View
    • 02-Developing digital content Page
      Students must
      View
    • Takeaways : Content Strategy Page
      Students must
      Mark as done
    • Takeaways : Inbound Marketing and Outbound Marketing Page
      Students must
      Mark as done
    • Reading Material : Social Media File
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="APPLY" icon="fa-cogs"]Hands-on Activity[/boxcontent]

      [/boxes]

    • Case study Page
      Students must
      Mark as done
    • Assignment : Case study
      Students must
      Make a submission


    • [boxes]

      [boxcontent type="2" title="TEST" icon="fa-check"]Module Assessment[/boxcontent]

      [/boxes]

    • Module 3 - Quiz
      Students must
      Receive a grade
      Receive a passing grade
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    ASSESSMENT

    [header type="light" title="FINAL STEPS" image=""][/header]



    • [boxes]

      [boxcontent type="2" title="TEST" icon="fa-check"]Final Assessment[/boxcontent]

      [/boxes]

    • Final Assessment on Digital Entrepreneurship Quiz


    • [boxes]

      [boxcontent type="2" title="CERTIFICATE" icon="fa-sun-o"]Download in PDF[/boxcontent]

      [/boxes]



    • [boxes]

      [boxcontent type="2" title="EVALUATION" icon="fa-commenting-o"]Your Feedback[/boxcontent]

      [/boxes]

    • Students must
      Mark as done

      Please, don't forget to fill the EVALUATION QUESTIONNAIRE

      [button link="$@QUESTIONNAIREVIEWBYID*144@$" type="primary" size="lg" icon="fa-pencil"]Fill the questionnaire[/button]