Inbound Marketing

PULL-strategy = The company focuses on ensuring the product is well-known, easily discoverable, and then customers come to the company on their own. The company is not solely concerned with pure sales; it is crucial that this happens at the right moment.

Example

  • Television advertising
  • Exhibition stands
  • Advertisements
  • Email lists

Outbound Marketing

PUSH-strategy = We push our product/message to as broad an audience as possible, including customers who may not be in our target area. It can be annoying for those who have no interest.

Example

  • Community
  • Blogs
  • Guest speaking
  • Social media reach
  • Search engine marketing