Section outline

  • [header type="light" title="YOUR OFFER: DIGITAL CONTENT AND PRODUCT CREATION" image=""][/header]

    In this module, you will learn how to create and present your offer to the online world. You will discover the basics of a good business website, such as choosing your domain name, building your website, making it user friendly, and complying with GDPR. You will also explore the different types of digital content and how to develop a content plan and a social media strategy. Finally, you will see a case study of a successful digital product launch: Typology Paris’ Tinted Lip Oil.

    You will learn:

    • Building a website with attention to structure, design, and user-friendliness.
    • Grasp the significance of GDPR in website development.
    • Understand how SEO impacts website traffic and visibility.
    • Implement best practices for creating a user-friendly website.
    • Recognize various types of content and create a content plan.
    • Recognize different social media platforms and their characteristics.
    • Identify key success factors for an effective social media presence.
    • Apply the acquired knowledge to develop a comprehensive digital content strategy

    The creation of this module is based on a combination of the EntreComp Europe and DigComp Europe competence frameworks. It combines essential competences you can develop and/or improve to support your digital entrepreneurial journey.

    List of key competences from EntreComp associated with this module:

    • 1.1 Spotting opportunities 
    • 1.2 Creativity
    • 1.3 Vision
    • 1.4 Valuing ideas
    • 2.1 Self-awareness & self-efficacy
    • 3.2 Planning & Management
    • 3.3 Coping with ambiguity, uncertainty & risk

    List of key competences from DigComp associated with this module:

    • 1.1 Browsing, searching and filtering data, information and digital content
    • 1.2 Evaluating data, information and digital content
    • 1.3 Managing data, information and digital content
    • 2.1 Interacting through digital technologies
    • 2.2 Sharing through digital technologies
    • 2.3 Engaging in citizenship through digital technologies
    • 2.6 Managing digital identity
    • 3.1 Developing digital content
    • 4.2 Protecting personal data and privacy

    • Module 3 - Ice-breaking Activity H5P
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="TRAINERS' CORNER" icon="fa-delicious"]Teaching Strategies[/boxcontent]

      [/boxes]

    • Module 3 - Trainer's corner Page
      Students must
      View


    • [boxes]

      [boxcontent type="2" title="EXPLORE" icon="fa-graduation-cap"]Module Resources[/boxcontent]

      [/boxes]

    • 01-The basics of a good business website Page
      Students must
      View
    • 02-Developing digital content Page
      Students must
      View
    • Takeaways : Content Strategy Page
      Students must
      Mark as done
    • Takeaways : Inbound Marketing and Outbound Marketing Page
      Students must
      Mark as done
    • Reading Material : Social Media File
      Students must
      Mark as done


    • [boxes]

      [boxcontent type="2" title="APPLY" icon="fa-cogs"]Hands-on Activity[/boxcontent]

      [/boxes]

    • Case study Page
      Students must
      Mark as done
    • Assignment : Case study
      Students must
      Make a submission


    • [boxes]

      [boxcontent type="2" title="TEST" icon="fa-check"]Module Assessment[/boxcontent]

      [/boxes]

    • Module 3 - Quiz
      Students must
      Receive a grade
      Receive a passing grade